There are many search engines on the Internet that ‘surfers’ use to find the information and the web pages that they are looking for. Google, Yahoo!, MSN, Ask Jeeves and Lycos are the major players.
However, it is true to say that Google is currently the most popular. This hasn't always been the case, Yahoo was top of the popularity list before Google, (Yahoo didn't start out strictly as search engine but as a web directory) and before Yahoo, Alta Vista held the top spot. Things do change in the search engine world, but so far Google has proved to be the bench mark that all others compare themselves to. However, the most recent entry into the arena is Microsoft with their MSN search and they hate the fact that they are not number one. How did they miss offering this utility at the beginning we wonder? Why it wasn't it part of Internet Explorer from the start? Questions they must be asking themselves.
There are web sites that specialize in watching and discussing search engines and their ratings. www.searchenginewatch.com being one of the best known.
Why is it so important to take notice of how search engines work?
By far the greater percentage of your web sites visitors have been sent there as a result of a search in a search engine, so it goes without saying that if your site can’t be found in the search engines then you will be suffering a loss of traffic. Human beings also tend to be inherently lazy and it has been recognized that most people only look at the sites featured on the first few pages of the search results, it is therefore important that your details come as high up the list as possible.
You can try the search engines out for yourself
You can go to Goggle, Yahoo, Alta Vista, Lycos, and put in you main ‘search term’ and see where you site features in the lists and who's site is placed at the top of the list. If your site doesn't feature in the first four pages of each of the main search engines then there is work that needs doing to optimise your site.
What can I do for you and your site to help your search engine placement?
Your search terms
In the list above numbers 1 to 3 are absolute requirements in the process of search engine optimisation and form my first basic price of £250
The full service stretches over a year time frame and include all of the four processes above and a continual process of adding submissions and links, plus constant checking, monthly status reports, advice and help on ‘paid for’ search engine promotion, and help with general web site promotion.
full service is a more tailored approach with set out objectives at the
start and charged in stages the first being the £250 as above plus
a further £250 payment after six months followed by a final £200
payment two months later.